The site is a used house located in a bustling street-front commercial area, facing the challenge of attracting consumers' attention. The primary design task was to stand out among the row of shops. The design takes the brand's corporate philosophy of "Women-Friendly, Awakening Health" as its starting point, injecting a large number of soft elements into the environment and finding a balance between the strong expression of fitness vocabulary and the two. Elements such as stones, bent steel bars, and linear lights are incorporated, allowing the brand to express its corporate spirit while successfully attracting consumers' attention through a bright yet soft visual impression.
